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Penisola is a label that identifies the work of professionals, artisans, scholars and fashion experts driven by the awareness that fashion is an expression of culture.



Penisola is a traveling project in the know-how of hands and mind.
Penisola is a custom-made trip between handicraft, places and intentions.
Penisola is learning the fashion culture linked to Made in Italy through a mix of visits, theoretical lessons, seminars, workshops and direct experiences that evoke the magic of excellent craftsmanship, in which manual execution expresses creativity, intelligence, values ​​and talents.
Penisola is an experience of learning and involvement in Italian arts and crafts.



Journey inside Made in Italy mixes a real path in the places of knowledge of Made in Italy with learning moments (seminars + workshops).
Experiential path absorbs the whole person and his senses. Ears to hear, eyes to see, nose to smell, mind to understand, learn and develop, hands and arms to experiment, feet and legs to walk and travel, heart to passionate.
Participants, scholars, travelers become the protagonists of a shared interest-based experience based on the power line connecting history of Made in Italy and transition to new developments.


Travelling Educational Paths

Peninsula organizes Travelling Educational Paths in places of doing and learning and creates experiences of experimental learning in contact with the sources in order to absorb the languages ​​and values ​​that are transmitted in direct contact.

Each route consists of 3 different modules:
"Doing" beyond creativity is the method
"Knowing" beyond the method there is history
"Observing" beyond the facts there is knowledge.







The Diffused Museum of Fashion

In the world of Italian culture, fashion expresses a double tension: one aimed at safeguarding and protecting its own sources, the other preserving the transmission of knowledge as an intrinsic value of knowledge itself.
The Diffused Museum of Fashion allows the reading and understanding of the cultural heritage of Fashion in Italy through the connection between the archives, the places of knowledge and the places of doing.


For a designer archives  are the luxury of experience, the places where tradition is handed down, where students and teachers meet, where we learn the care to preserve our work and develop the critical spirit.

Places of Knowledge

Places of knowledge preserve the culture of fashion and the various public or private museums and important collections spreaded in the territory.

Places of Doing

Places of doing hand down the precious methods, the ancient workmanship and the traditions of excellence still alive in the multitude of spaces of research work and experimentation of yesterday, today and tomorrow.


The cultural routes of the Diffused Museum of Fashion

The Diffused Museum of Fashion is composed by:
- fashion and fabric archives, private and corporate 
- places of knowledge linked to the culture of fashion (from museums to libraries)
- laboratories that hand down the excellence (ateliers, tailors, fab labs)

1 place = 1 story of Fashion, Costume, Art Textile to tell and pass on


Research of Style

Palazzo Morando - Costume and Fashion
La Triennale di Milano - Fashion and Costume
Villa Necchi Campiglio - An Art Déco icon in the heart of Milan

5 Vie - Art + Design
Armani/Silos - Fashion art space in Milan dedicated to the Armani style
Fondazione Ferré - Archive preserving, organizing and making available to the public the patrimony of materials that document the designer’s professional activity


The tradition of fabric and the avant-garde of textiles

MuST Museo Studio del Tessuto of the Antonio Ratti Foundation - Collection including more than 3300 single textile items and more than 2500 pattern books illustrating the history of fabrics and textiles from the 3rd to the 20th centuy
Como Silk Museum - The only museum in the world able to show the visitor the entire production process, from silkworm to colourful yarns, from hand printing to fashion collections


Texile Art

Rubelli Archive - Collection of over 7000 textile records which can be dated from the end of the fifteenth century to the first half of the twentieth century
Tessitura Luigi Bevilacqua - Production of fine fabrics for furnishing and high fashion: velvets, damasks, lampases, brocatelles and the precious hand made “soprarizzo” velvet
Palazzo Fortuny - Museum presenting paintings, fabrics together with the history of the palazzo and the atelier of fashion designer Mariano Fortuny
Palazzo Mocenigo - Museum of Textile and Costume with paths dedicated to perfume


Archives as Culture

The Study Centre and Communication Archive (CSAC) of the University of Parma - Archive and collection of fine art, photography, architectural drawings, design, fashion and graphics of XX century


Fashion industrialization and conservation of sources

Max Mara Historical Archive - From the sartorial method to the industrial metero: the history of the industrialization of fashion in Italy from 1951
Modateca Deanna - The knitwear district and its history through the analysis of the garments stored in the archive as evidence of a history of design and high level executive
Gandini Collection at Musei Civici di Modena - Precious textile fragments from the collection of Count Alberto Luigi Gandini from the Middle Ages to the 1800s
Museo Archivio Stone Island - Historical archive in the corporate headquarters in Ravarino. 20,000 garments, the result of research and experimentation of the brand


The origins of silk and fabric experimentation

Museo del Patrimonio Industriale - The productive organization of the ancient city of silk, through scenographic reconstructions, exhibits, models and audio-video structures
Fondazione Fashion Research Italy - An educational, exhibition and archive center dedicated to training, innovation and the enhancement of the heritage of the fashion system
Archivio Massimo Osti - The legacy of Massimo Osti's 30 years of work survives today in a textile archive composed of more than 50,000 fabric samples
A.N.G.E.L.O. Vintage Palace 
- Vintage archive for stylistic use
Archivi di Ricerca Mazzini 
- Center born at the end of the 70's when Attilio Mazzini begins to gather in a single research all that fascinates and strikes him, between original shapes, color and design


Art Fashion Fabric Workshop

Palazzo Davanzati - Museum of the Florentine House of 1300/1400: the fabrics, the embroideries, the details that express a culture that has reached the peak in the search for beauty and harmony
Gucci Garden - The space in the historic Palazzo della Mercanzia houses the Gucci Garden Galleria exhibition area, a boutique with unique items and the Gucci Osteria da Massimo Bottura restaurant
Museo Salvatore Ferragamo - Exhibition space dedicated to the history and international activity of the designer Salvatore Ferragamo
Giardino di Boboli - One of the most important examples of 16th century Italian gardens
Museo della Moda e del Costume - 6,000 pieces of clothing and fashion accessories from the 18th century to nowadays


The art of fabric and textile restoration

Antico Setificio Fiorentino - In the old craftmen's neighbour of San Frediano since 1786: the art of fabric and the factory of dreams
Fondazione Arte della Seta Lisio - Velvets and brocades: the texture of the color that creates light
Opificio delle Pietre Dure - Laboratory for the conservation and restoration of textile products


Art of textile

Museo del Tessuto di Prato - Historical memory and cultural interface of the Prato district, a textile city from the Middle Ages to the present

Penisola is designed and developed by
Francesca Rossi
Alberto Morselli
Nicoletta Di Gaetano

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